The parallels of process and website design

Don’t you love it when a surprising article jolts your brain awake in the afternoon.

I’ve just had that experience with one of the articles sent from our friends at Terabyte. They built our (great) website for us, and they send us articles like this one from time to time to keep us on our toes and aware of fresh ideas.  It’s a blog post from Gerry McGovern, apparently an ‘internationally recognised visionary and vocal expert on web usability’.

Now I’ve been passionate about process improvement many years now, but my interest in simple design and usability has only grown recently.

I scanned the post quickly, as you do, but then had to read it all, end to end, twice.

Check out some of Gerry’s messages on continuous web design – I couldn’t believe the parallels with our own philosophies on process improvement.

‘The vast majority of websites I have worked with would be 100 times better off to spend 50,000 dollars every year on improving their websites, rather than spending 200,000 every three years on redesigns….

Redesigns dominate because they visibly show to management that something has changed. Redesigns also dominate because budgets for projects are nearly always easier to find than budgets for people.

The Lean approach is about getting something basic up and running quickly. This basic thing is then relentlessly tested with customers. It may not survive and something else may need to replace it. If it does survive it keeps going through a process of rapid evolution, constant improvement, continuous care and attention.

The Lean approach is as much about taking away as it is about adding. It’s about simplicity, about having the minimum amount of stuff there. It is also highly collaborative..’

There you go, that’s how you improve processes too. It also explains why so many (particularly larger) organisations are not that good at the agile, ‘every day’ process improvement. They’re shackled with ‘for every problem there’s a project budget’ mentality that often fails to leverage the brilliance of the people they work with every day.

Love it. By all means leave comments if you agree or not.

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Comments (1)

  1. website design:
    Oct 08, 2012 at 05:34 PM

    Hi thanks for sharing valuable and informative post with us.Keep up the good work.

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